About
Our Story
Pathway began with a simple idea: businesses should have seamless access to the tools and insights they need to truly understand their customers. Founded by three industry veterans with a shared passion for data and automation, Pathway combines years of expertise in customer data platforms (CDPs), marketing technology, and retention strategies to help businesses thrive in the digital age.
Having worked with companies of all shapes and sizes, we’ve seen first-hand how fragmented data and clunky processes can hold businesses back. That’s why we created Pathway — to bridge the gap between technology and marketing, offering tailored solutions that empower businesses to deliver smarter, more personalised customer experiences.
Our goal is to become the go-to partner for companies looking to take control of their data, automate their workflows, and ultimately build stronger relationships with their customers. Whether it's a bespoke CDP integration, advanced tracking setup, or crafting strategies that maximise customer retention, we’re here to guide you every step of the way.
Meet The Team
Olly Fray
Co-Founder
With over a decade of experience at the intersection of marketing and technology, Olly is a trusted expert in helping businesses harness the power of their data. As a co-founder of Pathway, Olly specialises in implementing customer data platforms, advanced analytics, and automation strategies that drive measurable growth and retention. Known for bridging the gap between technical complexity and business needs, Olly delivers practical, innovative solutions tailored to each client's unique challenges. At the heart of Olly’s work is a dedication to simplifying the complex, empowering businesses to make smarter decisions and unlock their full potential.
Jamie Evawin
Co-Founder
With extensive experience leading analytics and experimentation teams, Jamie brings a deep understanding of data-driven decision-making and customer experience optimisation. At Pathway, Jamie focuses on leveraging data to deliver measurable improvements in user engagement, conversion, and retention. With a career spanning roles in analytics, optimisation, and strategic partnerships at some of the UK’s top companies, Jamie combines commercial awareness with a passion for experimentation to help businesses achieve sustainable growth. Their approach is rooted in research, testing, and iteration—ensuring solutions are both innovative and impactful.
Jason Peters
Co-Founder
Jason is an award-winning CRM and Marketing leader with extensive experience driving customer-focused strategies for major FMCG brands in the UK and USA. Passionate about emerging technology and with a history of demonstrable success, Jason excels in implementing data-driven marketing technology strategy, and leading digital transformations that deliver measurable results. Achievements include building a Marketing Data Warehouse for 20M+ customers, earning Oracle’s Best Integration Success award, launching award-winning campaigns recognised by Movable Ink, membership of the CRM Leaders Club and invited to become an ambassador of the leading CDXP platform, Bloomreach.