Privacy Policy

1. Introduction

At Pathway, we are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website or interact with us. By using our website, you agree to the terms of this Privacy Policy.

2. Who We Are

Pathway is a digital agency specialising in Customer Data Platforms (CDPs), automation, tracking, and retention services. For any questions regarding this policy or your data, you can contact us at:

Email: [email protected]
Address: Bank Chambers, Stockport, SK1 1AR

3. What Data We Collect

We may collect and process the following personal data:

  • Contact Information: Name, email address, phone number, and company name.
  • Usage Data: Information about how you use our website, including IP address, browser type, pages viewed, and time spent on the site.
  • Marketing Preferences: Your preferences regarding marketing communications.
  • Technical Data: Cookies and other tracking technologies (see our Cookie Policy).

4. How We Collect Your Data

We collect personal data in the following ways: - Directly from You: When you contact us, sign up for updates, or request a service. - Automatically: Through cookies and tracking technologies when you use our website. - Third Parties: From analytics tools like Google Analytics or other service providers.

5. How We Use Your Data

We use your data for the following purposes: - To provide and improve our website and services. - To communicate with you regarding your enquiries or requests. - To personalise your experience and deliver relevant content. - To comply with legal obligations or respond to lawful requests from authorities. - For analytics and research to understand how users interact with our website.

6. Legal Basis for Processing

We only process your personal data when we have a legal basis to do so, including: - Consent: When you provide explicit consent (e.g., for marketing communications). - Contractual Necessity: To fulfil a contract or agreement with you. - Legitimate Interests: For business purposes, provided your rights are not overridden. - Legal Obligations: To comply with applicable laws and regulations.

7. How We Share Your Data

We do not sell or rent your personal data. However, we may share your data with: - Service Providers: For hosting, analytics, or marketing purposes. - Legal Authorities: If required by law or to enforce our rights. - Business Transfers: In the event of a merger, acquisition, or sale of assets.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Once the retention period expires, we securely delete or anonymise your data.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data: - Access: Request a copy of the data we hold about you. - Rectification: Correct inaccurate or incomplete data. - Erasure: Request the deletion of your data (subject to certain conditions). - Restriction: Request limited use of your data. - Data Portability: Receive your data in a structured, machine-readable format. - Objection: Object to data processing based on legitimate interests. - Withdraw Consent: Withdraw consent at any time for data processing based on consent.

To exercise your rights, please contact us at [email protected].

10. Data Security

We take appropriate technical and organisational measures to protect your data from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

11. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your experience and collect data. For more information, please see our Cookie Policy.

12. Third-Party Links

Our website may include links to third-party websites. We are not responsible for the privacy practices or content of these websites. Please review their privacy policies before sharing your data.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The updated version will be posted on this page with the "Last Updated" date.

14. Contact Us

If you have any questions or concerns about this Privacy Policy or how we handle your data, please contact us at:
Email: [email protected]
Address: Bank Chambers, Stockport, SK1 1AR

Last Updated: October 29, 2024